[by Fritz] You probably know me for my signature scenics, but we do commercial shoots too. This year we landed some of the top commercial photo assignments in the North. Read on to learn about my recent commercial photography work with organizations like Yukon Economic Development, Outside the Cube, Parks Canada, Canadian Tourism Commission and Government of Nunavut.
Yukon Business Success Stories
To promote the Yukon as a fantastic place to live, work and invest, Yukon Economic Development wanted to showcase fifteen successful Yukon businesses and let their stories carry the campaign. Calgary-based Trigger Communications produced the creative; their direction was for journalistic portraits to accompany interview-based articles, and they wanted cinematic-style dirty edges. Fritz collaborated with Trigger’s art director on location: an airstrip, a lodge, a brewery, a studio and such.
Economic Development in Nunavut
This summer Fritz Mueller Photography partnered with Wildman Productions to complete an ambitious multi-community photo and video shoot for Nunavut Government. Over a three week period, Fritz and Phil and their Inuk assistant logged almost 18,000 km and shot stills and video non-stop in Iqaluit, Pond Inlet, Rankin Inlet, Igloolik and Cambridge Bay. It was a fast-paced shoot that focused on some of the companies, entrepreneurs, artists, resources and communities fuelling Nunavut’s growing economy. Though airports, construction sites, processing plants, ports and other infrastructure formed much of the shoot, environmental portraits of enterprising Nunavut residents was a core part of the shoot.
Canada’s North at Vancouver 2010 Olympics
It’s not every day you get to shoot the Olympics, and it’s also not every day that you get such a multi-layered assignment. We joined our colleagues at Outside the Cube during the Vancouver 2010 Olympic Winter Games to help deliver the Canada’s North campaign. This was an intense 18-day shoot that saw Fritz juggle everything from social media coverage to grin-and-grips to long-term legacy needs for the three northern territories. He crisscrossed the Greater Vancouver area photographing Nunavut, NWT and Yukon artists and performers on the world’s stage. We’re proud to have been part of this landmark campaign that has been named one of three finalists for TIAC Marketing Campaign of the Year.
Kluane National Park Photo Collection
Parks Canada is building a new Kluane National Park & Reserve visitor centre in Haines Junction, Yukon, and planning new visitor publications, interpretive installations and multimedia. Over the past year Fritz completed several shoots in different seasons covering a wide range of activities and locations in the park. This was an ambitious, multi-faceted project involving complicated logistics, dozens of enthusiastic talent and typical Kluane conditions like -30° C temperatures, forest fire haze and high winds. Fritz worked closely with Parks Canada staff and an art director, and the shoot was guided by Parks Canada’s national photography guidelines.