This summer we did a combination marketing/special event photo shoot in Gulf Islands National Park and Reserve near Victoria, B.C. Parks Canada hosted a 2-day BioBlitz at Sidney Spit, and then we spent several days visiting some of the outer islands in the marine park.
Posts Tagged ‘adventure’
This was Fritz’s first trip to Nahanni, and what a trip it was. Parks Canada took a small team on a 10-day whirlwind tour to many of Nahanni’s great sites – Glacier Lake, Cirque of the Unclimbables, Rabbitkettle, tufa mounds, Virginia Falls – to refresh the park’s photo collection.
This summer Fritz was invited by Parks Canada to photograph one of the country’s newest park reserves. Officially established just a year ago, Naats’ihch’oh is an extensive wilderness adjacent and north of Nahanni National Park. The small crew spent a week exploring the park.
[by Fritz] Here in the North we’ve been enjoying an auroral peak over the past few years. From September to April, if skies are clear and geomagnetic activity is good, there’s a decent chance of seeing the northern lights. Over the past four winters I’ve been shooting the aurora around the circumpolar north, from Alaska to Norway, which is why I got an unusual call last March from a colleague in Vancouver.
Gyronimo Aerials is a production company that specializes in low level aerials. But this crew stands apart from all the drone upstarts out there – almost everyone on the Gyronimo team has a background in film production and cinematography. They’ve been around for awhile and they do beautiful work. Patrick had pitched an idea to their partners at DJI (the multinational drone manufacturer), and the company bought in.
They wanted to come north with some new technology and a Sony A7s to shoot aerials of the northern lights. This is the first time the aurora has been filmed in real-time from a UAV. Patrick used to live in the Yukon, and he knows you don’t just show up and decide to shoot the aurora. There are lots of variables, and it can be quite a chase. They also wanted to tell a story, so he also brought along a director to craft something more than a reel.
They scrambled north and we crisscrossed the Yukon – from the Dempster to Kluane to the South Klondike Highway – in search of dramatic locations and aurora pulses. I worked on this production as an assistant producer, but being in front of the camera was new for me. They were a great crew to work with, and I believe they nicely captured some of the experiences that I’ve had over the past few winters. You can also read about this shoot on the DJI blog
Watch the video: https://www.youtube.com/watch?v=-zTYn7vQmM8&feature=youtu.be
[by Fritz] Great to work with Tourism Yukon, Outside the Cube and Up North Adventures on a recent two-day winter photo shoot at Coghlan Lake, Yukon.
[by Fritz] You probably know me for my signature scenics, but we do commercial shoots too. This year we landed some of the top commercial photo assignments in the North. Read on to learn about my recent commercial photography work with organizations like Yukon Economic Development, Outside the Cube, Parks Canada, Canadian Tourism Commission and Government of Nunavut.
Yukon Business Success Stories
To promote the Yukon as a fantastic place to live, work and invest, Yukon Economic Development wanted to showcase fifteen successful Yukon businesses and let their stories carry the campaign. Calgary-based Trigger Communications produced the creative; their direction was for journalistic portraits to accompany interview-based articles, and they wanted cinematic-style dirty edges. Fritz collaborated with Trigger’s art director on location: an airstrip, a lodge, a brewery, a studio and such.
Economic Development in Nunavut
This summer Fritz Mueller Photography partnered with Wildman Productions to complete an ambitious multi-community photo and video shoot for Nunavut Government. Over a three week period, Fritz and Phil and their Inuk assistant logged almost 18,000 km and shot stills and video non-stop in Iqaluit, Pond Inlet, Rankin Inlet, Igloolik and Cambridge Bay. It was a fast-paced shoot that focused on some of the companies, entrepreneurs, artists, resources and communities fuelling Nunavut’s growing economy. Though airports, construction sites, processing plants, ports and other infrastructure formed much of the shoot, environmental portraits of enterprising Nunavut residents was a core part of the shoot.
Canada’s North at Vancouver 2010 Olympics
It’s not every day you get to shoot the Olympics, and it’s also not every day that you get such a multi-layered assignment. We joined our colleagues at Outside the Cube during the Vancouver 2010 Olympic Winter Games to help deliver the Canada’s North campaign. This was an intense 18-day shoot that saw Fritz juggle everything from social media coverage to grin-and-grips to long-term legacy needs for the three northern territories. He crisscrossed the Greater Vancouver area photographing Nunavut, NWT and Yukon artists and performers on the world’s stage. We’re proud to have been part of this landmark campaign that has been named one of three finalists for TIAC Marketing Campaign of the Year.
Kluane National Park Photo Collection
Parks Canada is building a new Kluane National Park & Reserve visitor centre in Haines Junction, Yukon, and planning new visitor publications, interpretive installations and multimedia. Over the past year Fritz completed several shoots in different seasons covering a wide range of activities and locations in the park. This was an ambitious, multi-faceted project involving complicated logistics, dozens of enthusiastic talent and typical Kluane conditions like -30° C temperatures, forest fire haze and high winds. Fritz worked closely with Parks Canada staff and an art director, and the shoot was guided by Parks Canada’s national photography guidelines.
[by Fritz] Last year I was fortunate to land several shoots for Parks Canada and the Canadian Tourism Commission. My edge was delivering a new look they’re bringing into their marketing campaigns. Scenic pictures of mountains and wildlife used to be the currency, but those images are a dime a dozen (I know because I shoot a lot of scenery and wildlife). They’ve found that pretty photographs of nature only go so far in luring people to visit parks.
Instead, the marketing experts say that the key to attracting visitors to these special places is to show people experiencing it through their own eyes. The main thrust of these campaigns is to evoke feelings and experiences. For example, instead of showing a vast landscape with a distant red canoe, you might show the visitor’s point-of-view from inside the canoe. This means getting in close, playing with angles and trying some fun photography techniques.
As the population becomes more urban, national parks and historic sites are having a tough time attracting visitors. Most people grow up in the city, and an image of a big empty landscape feels inaccessible and perhaps even scary to them. If they see an image that captures a compelling moment, with people having fun and experiencing a place rather than just looking at it, they’re more inclined to want to visit.
Hopefully this new strategy succeeds in building visitor interest, because our parks can always use more friends.