This summer we did a combination marketing/special event photo shoot in Gulf Islands National Park and Reserve near Victoria, B.C. Parks Canada hosted a 2-day BioBlitz at Sidney Spit, and then we spent several days visiting some of the outer islands in the marine park.
Posts Tagged ‘experiences’
[by Fritz] Last April Air North called about a pretty unique shoot: “We’re hosting Yukon’s first-ever whisky tour, we’ve teamed up with Edible Canada, and we want this to look good!”
A couple of weeks later I was shoulder to shoulder with top chefs, food bloggers and whisky purveyors as they welcomed two dozen well-heeled visitors on their first Yukon culinary tour. The Yukon Whisky Dinner started with huskies and ended under the northern lights, with stops along the way to sample some of the Yukon’s finest fare. It was an impressive package of experience and tastes, and clearly things went well – Edible Canada is offering two Yukon tours next April.
See more from the Yukon Whisky Dinner shoot on our Facebook page
[by Fritz] Great to work with Tourism Yukon, Outside the Cube and Up North Adventures on a recent two-day winter photo shoot at Coghlan Lake, Yukon.
[by Fritz] Last year I was fortunate to land several shoots for Parks Canada and the Canadian Tourism Commission. My edge was delivering a new look they’re bringing into their marketing campaigns. Scenic pictures of mountains and wildlife used to be the currency, but those images are a dime a dozen (I know because I shoot a lot of scenery and wildlife). They’ve found that pretty photographs of nature only go so far in luring people to visit parks.
Instead, the marketing experts say that the key to attracting visitors to these special places is to show people experiencing it through their own eyes. The main thrust of these campaigns is to evoke feelings and experiences. For example, instead of showing a vast landscape with a distant red canoe, you might show the visitor’s point-of-view from inside the canoe. This means getting in close, playing with angles and trying some fun photography techniques.
As the population becomes more urban, national parks and historic sites are having a tough time attracting visitors. Most people grow up in the city, and an image of a big empty landscape feels inaccessible and perhaps even scary to them. If they see an image that captures a compelling moment, with people having fun and experiencing a place rather than just looking at it, they’re more inclined to want to visit.
Hopefully this new strategy succeeds in building visitor interest, because our parks can always use more friends.