Posts Tagged ‘tourism’

It’s a big land with magic light and unlimited possibilities for a photographer

Tuesday, October 16th, 2012

[by Fritz] YukonWild’s ad in this month’s issue of PhotoLife magazine promotes the Yukon. It’s a pleasure to endorse our wilderness tourism friends at YukonWild, and it’s great to see Yukon being marketed to photographers.

We’re a national tourism award finalist!

Wednesday, November 2nd, 2011

Fritz Mueller Photography is one of three finalists for the 2011 Corporate Partner of the Year award presented by Canada’s national tourism association (TIAC). It took us awhile to get our heads around what this means, especially since the other two finalists are Montreal Airports and Halifax Waterfront Development Corporation (…does TIAC know how little our business is?).

We love working with the tourism industry and are extremely honoured by this nomination. Here’s what TIAC said: Fritz Mueller Photography (FMP) is the passion of Fritz Mueller and Teresa Earle, two extraordinary Yukoners whose invaluable photographic and literary contributions to the tourism industry have captivated locals and visitors alike for over 10 years. FMP makes an indispensable contribution to the Yukon tourism industry with their passion and dedication to producing extraordinary images and stories showcasing Yukon. This creative team of two is known for their professional product and contagious enthusiasm for our territory, and as a result, literally millions of viewers and readers across the globe have experienced Yukon for the first time through Mueller’s lens and Earle’s words.

The national tourism awards will be presented in Ottawa on Nov. 24 … stay tuned!

Let it snow! Lifestyle photo shoot at Coghlan Lake

Monday, March 21st, 2011

[by Fritz] Great to work with Tourism Yukon, Outside the Cube and Up North Adventures on a recent two-day winter photo shoot at Coghlan Lake, Yukon.

Evoking experiences

Sunday, May 16th, 2010

[by Fritz] Last year I was fortunate to land several shoots for Parks Canada and the Canadian Tourism Commission. My edge was delivering a new look they’re bringing into their marketing campaigns. Scenic pictures of mountains and wildlife used to be the currency, but those images are a dime a dozen (I know because I shoot a lot of scenery and wildlife). They’ve found that pretty photographs of nature only go so far in luring people to visit parks.

Instead, the marketing experts say that the key to attracting visitors to these special places is to show people experiencing it through their own eyes. The main thrust of these campaigns is to evoke feelings and experiences. For example, instead of showing a vast landscape with a distant red canoe, you might show the visitor’s point-of-view from inside the canoe. This means getting in close, playing with angles and trying some fun photography techniques.

As the population becomes more urban, national parks and historic sites are having a tough time attracting visitors. Most people grow up in the city, and an image of a big empty landscape feels inaccessible and perhaps even scary to them. If they see an image that captures a compelling moment, with people having fun and experiencing a place rather than just looking at it, they’re more inclined to want to visit.

Hopefully this new strategy succeeds in building visitor interest, because our parks can always use more friends.